Top Posts for 2015

Like to stay up to date? Check out the top posts to the Optomly blog for 2015.

Below are the articles, categorised and ranked in order of popularity:

Evernote:

How to Remember Everything in Practice (most popular article)- introducing Evernote, and how it can free you to remember things for your Practice

Facebook: What works for OPSM vs Specsavers (runner up article)- peak into the Facebook strategies of OPSM and Specsavers
Social Media: Your Digital Common Room– how social media is like your uni days
How to know if Social Media is Right for You– identify your practice’s unique advantages, and promote these with social media
Thinking about Social? Don’t let your posts fly blind– how to use Google’s free service to measure the effectiveness of your social media
Do you need more likes, comments or shares– after you post on social media, should you aim to get more Likes, Comments or Shares?
What is the best time to post on Social Media– optimise the reach of your posts, by posting when your patients are online
4 Reasons for your practice staff to join Social Media– how to engage your colleagues and encourage them to share on social media
Dan Wilkinson on Hot Chocolate and Delicious Social Media– what types of people to look for inspiration in social media
How to Target Your Existing Patients with Facebook Ads– get your best return on investment for ads to your existing patients

Adwords: Get New Patients To Your Front Door (use Google ads to find out what patients are really looking for in your area)
The Most Important Measurement Tool Online (the critical importance of tracking how effective your website is working)
Free Local Advertising from Google (using the free tool Google My Business to improve your local visibility on Google)
Here’s what your Practice Website will look like in 18 years time (how Apple’s website has changed in 18 years, and how you can expect your own website to evolve)
The Most Important 50 Milliseconds (the centrality of clear messaging to your new website visitors)
The Thrill of the Search (how to help new patients find you as their next optometrist)
Upgrading your website? Check these Top Tips (any new website needs these things to be added on)
7 Reasons to boost your Optometry Practice with blogging (why blogging is essential to your website and social media strategy)

Please let me know any ideas/topics that you have for 2016.

I’m having a break, while my new little one joins our family.

I’ll look forward to seeing you in February!

Cheers,

Leigh