by Leigh Plowman | 9 February 2020 | Uncategorized |
Looking to grow your practice? Or want to generate more income from your Associate Optometrist? If so, you’re in the right place. You can generate an extra $24,218.60 for your practice… Not by sending out mailers, flyers or business cards. No other...
by Leigh Plowman | 14 June 2019 | Uncategorized |
Want to get an easy win on Google? If you’ve got a website, you can make a one-off tweak to your site that boost you. You’ll see an improvement in the professional ‘feel’ of your site, the number of people who book appointments, and how visible...
by Leigh Plowman | 5 February 2019 | Uncategorized |
Are you looking to grow your optometry practice? Whether you’re doing Optometry Marketing via Search Engine Optimisation, Google Ads or Facebook Ads, it’s critical to start with the goal in mind. We want to bring in more appointments, consultations and dispensing....
by Leigh Plowman | 3 September 2018 | Uncategorized |
Ever wondered How Corporate Optometry Marketing works? I recently had a chance to interview Mark Overton from Ideology Consulting. He has the best understanding of Corporate Optometry Marketing of anyone I’ve heard! Here is my favourite quote from Mark in our...
by Leigh Plowman | 21 August 2018 | Interview, Uncategorized |
You know when you have a great conversation with someone? That’s what it was like for me with Dr Darryl Glover and Dr Jennifer Lyerly from Defocus Media. We talked about Optometry in Australia, similarities to the USA, improving our scope of practice, and how to...
by Leigh Plowman | 1 July 2018 | Interview, Optometry |
How to improve your Capture Rate and increase Optical Sales If you’re looking to improve your Capture Rate and your Optical Sales, this interview is for you! Dr Darryl Glover and Dr Jennifer Lyerly, from Defocus Media, share a ton of useful ideas that you can...
by Leigh Plowman | 26 June 2018 | Interview, Marketing |
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by Leigh Plowman | 5 June 2018 | Interview |
How does Optimel improve Dry Eye? Optometry Practice If you’re interested to learn more about Optimel and how it can improve Dry Eye, have a listen to this interview with Dr Katrina Schmid. Press play on the Soundcloud frame below (You can also listen using the...
by Leigh Plowman | 11 May 2017 | Facebook Ads |
Optometry Social Media Marketing An Independent Optometrist asked me: “I practice in a rural area and most young adults (18-30 years) have moved to the city. How can I know whether my patients use any social media?” I like this question. It’s great that this...
by Leigh Plowman | 19 April 2017 | Facebook Ads |
If you’re like most of my readers, you use Practice Management Software. This makes managing your practice so much easier, from Appointments to Consultations to Recalls. Perhaps you have thousands of patients on your database. One by one, you attracted these...