by Leigh Plowman | 9 February 2020 | Uncategorized |
Looking to grow your practice? Or want to generate more income from your Associate Optometrist? If so, you’re in the right place. You can generate an extra $24,218.60 for your practice… Not by sending out mailers, flyers or business cards. No other...
by Leigh Plowman | 14 June 2019 | Uncategorized |
Want to get an easy win on Google? If you’ve got a website, you can make a one-off tweak to your site that boost you. You’ll see an improvement in the professional ‘feel’ of your site, the number of people who book appointments, and how visible...
by Leigh Plowman | 5 February 2019 | Uncategorized |
Are you looking to grow your optometry practice? Whether you’re doing Optometry Marketing via Search Engine Optimisation, Google Ads or Facebook Ads, it’s critical to start with the goal in mind. We want to bring in more appointments, consultations and dispensing....
by Leigh Plowman | 3 September 2018 | Uncategorized |
Ever wondered How Corporate Optometry Marketing works? I recently had a chance to interview Mark Overton from Ideology Consulting. He has the best understanding of Corporate Optometry Marketing of anyone I’ve heard! Here is my favourite quote from Mark in our...
by Leigh Plowman | 21 August 2018 | Interview, Uncategorized |
You know when you have a great conversation with someone? That’s what it was like for me with Dr Darryl Glover and Dr Jennifer Lyerly from Defocus Media. We talked about Optometry in Australia, similarities to the USA, improving our scope of practice, and how to...
