Looking to grow your practice?
Or want to generate more income from your Associate Optometrist?
If so, you’re in the right place. You can generate an extra $24,218.60 for your practice…
Not by sending out mailers, flyers or business cards.
No other marketing work was done.
Here’s a spoiler-
-this is a case study with two emails.
I hear you say “My inbox is overflowing…does anyone actually read emails in 2020?”
This is a case study from a client of mine.
Here is a screenshot of the two email campaign results:
We calculated the revenue on people who opened or clicked this email.
Then we looked at the revenue that they brought into the practice.
They spent $24,218.60 between 5th December and 23rd December (that is, eighteen days).
This number excludes purchases that these people may have influenced to make a purchase in this period (such as spouses, children or parents.) It also excludes purchases made after this date. Some people may have come in after the case study finished.
Want a good system for sending emails? Here are two that I recommend
- Active Campaign- harder to setup and learn, but it does almost everything (like a fully customised Android phone)- get started
- Convertkit- one of the easiest to use (like an iPhone)- get a free trial here
So what was in the emails:
- Email 1- Use your private health insurance or lose it
- Email 2- Story about happy patient bringing a thank you gift
We saw a list of names that had opened or clicked these emails. Then we compared this to a list of patients who had made a purchase.
We found that these two emails had contributed an extra $24,218.60. Without any other advertising.
Got your newsletter list ready in an Excel/CSV file?
It’s easy to upload to a recommended email system:
- Sign up for an account
- Upload your Excel/CSV file
- Confirm the columns to use for first name, last name and email
- See patient bookings start to come in
Want an easy to use email system? Choose Active Campaign or get a free trial of Convertkit
