by Leigh Plowman | 11 October 2015 | Optometry, Social Media |
Imagine that you managed Facebook for either OPSM or Specsavers. What would you write about? I love Independent Optometry. However, I know good people at OPSM and Specsavers. As of writing, OPSM Australia has 30,042 Likes compared to Specsavers Australia 44,216 Likes....
by Leigh Plowman | 4 October 2015 | Custom Audiences, Facebook Ads, Social Media |
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by Leigh Plowman | 27 September 2015 | Marketing, Social Media |
Online shopping is growing at an increasing rate. More and more Australians turn to the internet to research and buy products and services. Perhaps your computer is a bit slow, and you’re wondering whether it will hold up fine with Windows 10. Or you’re looking...
by Leigh Plowman | 21 September 2015 | Practice Websites, User Experience
When was the last time you changed something on your Practice Website? Maybe you’ve added information about a new Optical Dispenser on your team. Perhaps you’ve updated your Qualifications or added ‘Clinical Interests’. Perhaps you’ve added a link to your Facebook...
by Leigh Plowman | 14 September 2015 | Local SEO, User Experience |
A New Patient clicks on Your Practice Website Address. Their first question is: Does Your Practice Site quickly help me to find what I need, or is it going to waste my time? (Or will it take too long to figure out?) Everyone is busy these days. We have less and less...
by Leigh Plowman | 7 September 2015 | Local SEO |
In your practice, you often hear questions like: What are those lenses that go dark outside? Also, there’s those bifocals without the line? We know them as Multifocal Transitions. However, patients describe them differently. Your patients use it every day to look...
by Leigh Plowman | 30 August 2015 | Organisation |
Everyday our brains have to keep up with more and more data. And yet, in clinic, we have to be agile. The information needs to be there when we need it. Wouldn’t it be nice to remember the name of that journal article? Or the globe model in your slit lamp? Evernote is...
by Leigh Plowman | 15 August 2015 | Local SEO |
How many patients are searching for an optometrist in your area? According to Google, the average number of searches in capital cities for “optometrist” ranges between 140 searches/month in Darwin to 720 searches/month in Melbourne. Perhaps you are outside a capital...
by Leigh Plowman | 11 August 2015 | Analytics |
‘If you can measure something, you can improve it’. This applies to your website too. If you have a Practice Website, you really need to have Google Analytics on your site. It’s free and can give you lots of information about your site. Check out the...
by Leigh Plowman | 3 August 2015 | Social Media |
Let’s take a normal day. You may wake up in the morning and look at your email or Facebook. At work, you might pick up your phone and look at Facebook over lunchtime. Then after dinner, you might browse to see what’s new. If one of your friends wanted to share...