by Leigh Plowman | 28 February 2016 | Adwords, Facebook Ads, Marketing, Optometry |
Optometry Facebook Ads Have you ever run a Facebook Ad before? Want to know how you can get a bigger return on your next Ad? Online ads are similar to fishing. You need to know where the fish are biting. And what bait to use. Imagine fishing at a quiet location, with...
by Leigh Plowman | 15 December 2015 | Optometry |
Top Posts for 2015 Like to stay up to date? Check out the top posts to the Optomly blog for 2015. Below are the articles, categorised and ranked in order of popularity: Evernote: How to Remember Everything in Practice (most popular article)- introducing Evernote, and...
by Leigh Plowman | 6 December 2015 | Optometry, Practice Websites, Social Media |
It’s nearly Christmas! No doubt you’ve thought about buying a present for your family and friends. You want it to be ‘just right’. So, you jump online. Maybe you want inspiration or ideas. Or maybe to ask your friends’ recommendations on social media. Or maybe you...
by Leigh Plowman | 29 November 2015 | Optometry, Pinterest, SEO, Social Media |
Optometry Social Media Marketing Do you want to find out what patients are searching for online? Would you like to know what they’re really trying to find? You may have heard of Pinterest, or have a Pinterest profile already. Like Facebook, Pinterest has posts, called...
by Leigh Plowman | 22 November 2015 | Images, Optometry, Social Media |
Do you want freedom to pick images simply on Social Media? Don’t want to worry about copyright hassles? Images are a key way to engage patients on social media. 87% of a Facebook Page’s Engagement (i.e. Likes, Shares, Comments) happens on Photo Posts. On...
by Leigh Plowman | 15 November 2015 | Analytics, Optometry |
Optometry Social Media Marketing Patients expect businesses to be on social media. If you aren’t there, or have a neglected presence, your practice will suffer. According to a new study by Fabric Digital, 48% of online consumers will check a business social media page...
by Leigh Plowman | 8 November 2015 | Social Media, Survey |
Optometry Social Media Marketing Baby Boomers are increasingly using social media. According to iStrategy Labs, there was an 80% surge in the number of users 55 years of age and up, between 2011-2014. We know that Baby Boomers need Optometry. And we need them. In...
by Leigh Plowman | 1 November 2015 | Optometry, Practice Websites |
Optometry Websites Are you upgrading your Practice Website? Want to get it on track straight away? Building or upgrading your website is like designing a new home. It has a few of your touches to it. It’s exciting when you can move in. Let’s pause for a moment…...
by Leigh Plowman | 25 October 2015 | Interview, Optometry, Social Media |
Optometry Social Media Marketing Dan Wilkinson is the Social Media Lead at Sapient Nitro Australia, the agency behind the recent #ChocPlusWhat campaign including the launch of Cadbury Dairy Milk Chocolate with Vegemite, which went viral twice. Dan says that he’s been...
by Leigh Plowman | 19 October 2015 | Adwords, Optometry |
Optometry Websites Today, you can order almost anything online. Did you know that you can order new patients too? Pay-per-click is a paid advertising service to get new patients to your front door. One of the largest is Google Adwords, which provides an ‘introduction...