by Leigh Plowman | 16 May 2016 | Analytics, Instagram, Optometry |
Optometry Practice Marketing Have you heard how others are growing their practice with Instagram? Do you want to be certain that it works for you? When you’re about to post, it’s fun to hit the ‘Share…’ button and see the likes and comments come in? With...
by Leigh Plowman | 8 May 2016 | Instagram, Social Media |
Are you active on Instagram? Would you like to know how to use Instagram to grow your practice? Instagram currently has over 400 million active members. It also has the highest engagement of any social network. This means that the Instagram audience is more likely to...
by Leigh Plowman | 1 May 2016 | Facebook Page, Optometry |
Has it been a while since you set up your Practice Facebook Page? Are hidden settings holding you back? After lunch recently, one of my colleagues asked me a question about our Practice Facebook Page. She wanted to know whether a few happy patients could post a review...
by Leigh Plowman | 26 April 2016 | Optometry, Practice Websites |
When I started my current role, my manager spoke to me about updating his website. It was a basic website. But it was only for dirt bike goggle prescription adapters. He wanted to add more sports glasses and add an online checkout with prescription. I rang several...
by Leigh Plowman | 19 April 2016 | Optometry, Social Media |
Optometry Social Media Your practice has been cruising. The appointment book is solid. Then you hear news that a new corporate optometry practice is coming. And their new store is right across the road. Oh. And they’re fully owned by a health fund. AND they happen to...
by Leigh Plowman | 10 April 2016 | Optometry, Social Media |
How many of you use Facebook Messenger? Have you ever sent a Message to a business? Recently, I had to look up some information from my mobile phone provider (i.e. Telstra). From their website, I found it hard to work out how to send a message to them. And it was...
by Leigh Plowman | 3 April 2016 | Engagement, Optometry, Social Media |
Optometry Social Media Marketing Ready to publish another cool post? Your finger is hovering over the ‘Post’ button. Your image is attention grabbing, serious, fun or just plain awesome. Your team loved your post idea, helping you to take the image or...
by Leigh Plowman | 28 March 2016 | Marketing, Optometry, Practice Websites, Social Media |
Optometry Marketing Ideas Facebook is everywhere. If it was a country, it would take the number one spot as the largest population in the world…. 2.70 Billion People. In fact, it’s larger than China and still growing. As a busy practice owner, should you devote your...
by Leigh Plowman | 20 March 2016 | Mobile, Optometry, User Experience |
Optometry Marketing Hold onto your armrests, folks! There’s some big changes coming with websites. If you’ve recently updated your website, then this article might give you some useful tips to use to stay on the edge. If your website is more than three years old, it...
by Leigh Plowman | 6 March 2016 | Optometry, Social Media |
Optometry Social Media Marketing I love going to optometry conferences! I just got back from the Southern Regional Congress in Melbourne. It’s Australia’s biggest…over nine hundred delegates this year! There were some great presentations from Dr Jeffrey Gerson...