by Leigh Plowman | 14 September 2015 | Local SEO, User Experience |
A New Patient clicks on Your Practice Website Address. Their first question is: Does Your Practice Site quickly help me to find what I need, or is it going to waste my time? (Or will it take too long to figure out?) Everyone is busy these days. We have less and less...
by Leigh Plowman | 7 September 2015 | Local SEO |
In your practice, you often hear questions like: What are those lenses that go dark outside? Also, there’s those bifocals without the line? We know them as Multifocal Transitions. However, patients describe them differently. Your patients use it every day to look...
by Leigh Plowman | 15 August 2015 | Local SEO |
How many patients are searching for an optometrist in your area? According to Google, the average number of searches in capital cities for “optometrist” ranges between 140 searches/month in Darwin to 720 searches/month in Melbourne. Perhaps you are outside a capital...