by Leigh Plowman | 21 September 2015 | Practice Websites, User Experience
When was the last time you changed something on your Practice Website? Maybe you’ve added information about a new Optical Dispenser on your team. Perhaps you’ve updated your Qualifications or added ‘Clinical Interests’. Perhaps you’ve added a link to your Facebook...
by Leigh Plowman | 7 September 2015 | Local SEO |
In your practice, you often hear questions like: What are those lenses that go dark outside? Also, there’s those bifocals without the line? We know them as Multifocal Transitions. However, patients describe them differently. Your patients use it every day to look...
by Leigh Plowman | 30 August 2015 | Organisation |
Everyday our brains have to keep up with more and more data. And yet, in clinic, we have to be agile. The information needs to be there when we need it. Wouldn’t it be nice to remember the name of that journal article? Or the globe model in your slit lamp? Evernote is...
by Leigh Plowman | 15 August 2015 | Local SEO |
How many patients are searching for an optometrist in your area? According to Google, the average number of searches in capital cities for “optometrist” ranges between 140 searches/month in Darwin to 720 searches/month in Melbourne. Perhaps you are outside a capital...
by Leigh Plowman | 3 August 2015 | Social Media |
Let’s take a normal day. You may wake up in the morning and look at your email or Facebook. At work, you might pick up your phone and look at Facebook over lunchtime. Then after dinner, you might browse to see what’s new. If one of your friends wanted to share...