by Leigh Plowman | 29 November 2015 | Optometry, Pinterest, SEO, Social Media |
Optometry Social Media Marketing Do you want to find out what patients are searching for online? Would you like to know what they’re really trying to find? You may have heard of Pinterest, or have a Pinterest profile already. Like Facebook, Pinterest has posts, called...
by Leigh Plowman | 15 November 2015 | Analytics, Optometry |
Optometry Social Media Marketing Patients expect businesses to be on social media. If you aren’t there, or have a neglected presence, your practice will suffer. According to a new study by Fabric Digital, 48% of online consumers will check a business social media page...
by Leigh Plowman | 8 November 2015 | Social Media, Survey |
Optometry Social Media Marketing Baby Boomers are increasingly using social media. According to iStrategy Labs, there was an 80% surge in the number of users 55 years of age and up, between 2011-2014. We know that Baby Boomers need Optometry. And we need them. In...
by Leigh Plowman | 25 October 2015 | Interview, Optometry, Social Media |
Optometry Social Media Marketing Dan Wilkinson is the Social Media Lead at Sapient Nitro Australia, the agency behind the recent #ChocPlusWhat campaign including the launch of Cadbury Dairy Milk Chocolate with Vegemite, which went viral twice. Dan says that he’s been...
by Leigh Plowman | 27 September 2015 | Marketing, Social Media |
Online shopping is growing at an increasing rate. More and more Australians turn to the internet to research and buy products and services. Perhaps your computer is a bit slow, and you’re wondering whether it will hold up fine with Windows 10. Or you’re looking...