by Leigh Plowman | 11 May 2017 | Facebook Ads |
Optometry Social Media Marketing An Independent Optometrist asked me: “I practice in a rural area and most young adults (18-30 years) have moved to the city. How can I know whether my patients use any social media?” I like this question. It’s great that this...
by Leigh Plowman | 5 April 2017 | Engagement |
Optometry Social Media Doesn’t it feel great when you post on social media and your new post really takes off ?! You get a ton of likes, comments and shares. And your followers mention your post at their next Eye Appointments. What can you take away from this...
by Leigh Plowman | 29 March 2017 | Facebook Ads, Facebook Page |
Optometry Social Media Do you follow Apple, Starbucks or Coca-Cola on Facebook? If so, you’re like so many other people! Currently Coca-Cola has over 103 million followers, Starbucks 36 million and Apple 5 million. What do they have in common? They don’t post...
by Leigh Plowman | 19 April 2016 | Optometry, Social Media |
Optometry Social Media Your practice has been cruising. The appointment book is solid. Then you hear news that a new corporate optometry practice is coming. And their new store is right across the road. Oh. And they’re fully owned by a health fund. AND they happen to...
by Leigh Plowman | 6 March 2016 | Optometry, Social Media |
Optometry Social Media Marketing I love going to optometry conferences! I just got back from the Southern Regional Congress in Melbourne. It’s Australia’s biggest…over nine hundred delegates this year! There were some great presentations from Dr Jeffrey Gerson...