by Leigh Plowman | 12 April 2017 | Facebook Ads |
Optometry Marketing How often do patients say this? Let’s say that you’re a Behavioural Optometrist. You’ve got a mother and son in the consultation room. Let’s call them Kim and Xavier. Xavier is a hyperope. You’ve nearly finished explaining your findings. You...
by Leigh Plowman | 5 April 2017 | Engagement |
Optometry Social Media Doesn’t it feel great when you post on social media and your new post really takes off ?! You get a ton of likes, comments and shares. And your followers mention your post at their next Eye Appointments. What can you take away from this...
by Leigh Plowman | 29 March 2017 | Facebook Ads, Facebook Page |
Optometry Social Media Do you follow Apple, Starbucks or Coca-Cola on Facebook? If so, you’re like so many other people! Currently Coca-Cola has over 103 million followers, Starbucks 36 million and Apple 5 million. What do they have in common? They don’t post...
by Leigh Plowman | 20 February 2017 | Social Media |
Optometry Marketing Don’t you love the freedom of being an Independent Optometrist? You have the freedom to choose what you offer patients, including frames, lenses, contacts and vision therapy types you offer. And you also have the ability to make your practice look...
by Leigh Plowman | 15 February 2017 | Facebook Page |
Let’s say that you have an Behavioural Optometry Practice. Perhaps it’s young, say ten years old. You know that your practice needs new patients, or the bills will pile up and you’ll never be able to leave the office. You heard that you can get thirty new...
by Leigh Plowman | 27 November 2016 | Marketing |
Optometry Practice Marketing Okay, here’s the problem… You’re spending money to get more patients (and retain existing ones). How do you know if it’s working? Most practices need more patients. Most of your revenue relies on Patient Consultations. This is true...
by Leigh Plowman | 8 September 2016 | Facebook Page |
Show patients your renovation, new room or new location! Click below to learn step-by-step how to create your own Facebook 360 Photo! Then put it on your Facebook Page and show your community! Ready? Hit the play button below! … Click here to read...
by Leigh Plowman | 29 August 2016 | Marketing, Optometry |
Optometry Websites Don’t make these mistakes with your optometry websites. Click on the video above to see the top seven mistakes. … Click here to read...
by Leigh Plowman | 21 August 2016 | Facebook Page |
Facebook Ads Did you have a go at making a 360 degree photo of your practice or consultation room? If so, well done for trying it out! Isn’t it amazing what a smartphone can do?! I was having a dig around yesterday, and I wanted to find a solution to get it to...
by Leigh Plowman | 16 August 2016 | Facebook Page |
Want to add a 360 degree photo on your Facebook Page? Want to help patients to experience your practice, before they step in your door? In this article, I show you how to take a photo and add it to your Personal Profile, Google Maps Listing, and your Page. 1) Download...
