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How to add an Extra $24,218.60 in 18 days
Looking to grow your practice? Or want to generate more income from your Associate Optometrist? If so, you're in the right place. You can generate an extra $24,218.60 for your practice... Not by sending out mailers, flyers or business cards. No other marketing work...
How to get a quick win on Google
Want to get an easy win on Google? If you've got a website, you can make a one-off tweak to your site that boost you. You'll see an improvement in the professional 'feel' of your site, the number of people who book appointments, and how visible you are on Google. This...
How to know if your Optometry Marketing is working
Are you looking to grow your optometry practice? Whether you’re doing Optometry Marketing via Search Engine Optimisation, Google Ads or Facebook Ads, it’s critical to start with the goal in mind. We want to bring in more appointments, consultations and dispensing....
How Corporate Optometry Marketing Works (and what Independents can do next)
Ever wondered How Corporate Optometry Marketing works? I recently had a chance to interview Mark Overton from Ideology Consulting. He has the best understanding of Corporate Optometry Marketing of anyone I've heard! Here is my favourite quote from Mark in our...
Podcast: Optomleigh and Defocus Media
You know when you have a great conversation with someone? That's what it was like for me with Dr Darryl Glover and Dr Jennifer Lyerly from Defocus Media. We talked about Optometry in Australia, similarities to the USA, improving our scope of practice, and how to grow...
How to improve your Capture Rate and increase Optical Sales
How to improve your Capture Rate and increase Optical Sales If you're looking to improve your Capture Rate and your Optical Sales, this interview is for you! Dr Darryl Glover and Dr Jennifer Lyerly, from Defocus Media, share a ton of useful ideas that you can apply...
Optometry Marketing Ideas: Good Vision For Life Campaign
Optometry Marketing Ideas Ever wanted to take a peek behind the scenes at a large advertising campaign? Wouldn't it be useful to get tips and ideas to make your own advertising more effective! In this interview, I talk with Trinity Scarf and...
Optometry Practice: How does Optimel improve Dry Eye?
How does Optimel improve Dry Eye? Optometry Practice If you're interested to learn more about Optimel and how it can improve Dry Eye, have a listen to this interview with Dr Katrina Schmid. Press play on the Soundcloud frame below (You can also listen using the...
Optometry: Four Ways to Find Your Patients Online
Optometry Social Media Marketing An Independent Optometrist asked me: “I practice in a rural area and most young adults (18-30 years) have moved to the city. How can I know whether my patients use any social media?" I like this question. It’s great that this...
You don’t have to wrestle Microsoft Excel anymore
If you're like most of my readers, you use Practice Management Software. This makes managing your practice so much easier, from Appointments to Consultations to Recalls. Perhaps you have thousands of patients on your database. One by one, you attracted these patients...
