by Leigh Plowman | 11 May 2017 | Facebook Ads |
Optometry Social Media Marketing An Independent Optometrist asked me: “I practice in a rural area and most young adults (18-30 years) have moved to the city. How can I know whether my patients use any social media?” I like this question. It’s great that this...
by Leigh Plowman | 19 April 2017 | Facebook Ads |
If you’re like most of my readers, you use Practice Management Software. This makes managing your practice so much easier, from Appointments to Consultations to Recalls. Perhaps you have thousands of patients on your database. One by one, you attracted these...
by Leigh Plowman | 12 April 2017 | Facebook Ads |
Optometry Marketing How often do patients say this? Let’s say that you’re a Behavioural Optometrist. You’ve got a mother and son in the consultation room. Let’s call them Kim and Xavier. Xavier is a hyperope. You’ve nearly finished explaining your findings. You...
by Leigh Plowman | 29 March 2017 | Facebook Ads, Facebook Page |
Optometry Social Media Do you follow Apple, Starbucks or Coca-Cola on Facebook? If so, you’re like so many other people! Currently Coca-Cola has over 103 million followers, Starbucks 36 million and Apple 5 million. What do they have in common? They don’t post...
by Leigh Plowman | 15 February 2017 | Facebook Page |
Let’s say that you have an Behavioural Optometry Practice. Perhaps it’s young, say ten years old. You know that your practice needs new patients, or the bills will pile up and you’ll never be able to leave the office. You heard that you can get thirty new...