by Leigh Plowman | 21 August 2018 | Interview, Uncategorized |
You know when you have a great conversation with someone? That’s what it was like for me with Dr Darryl Glover and Dr Jennifer Lyerly from Defocus Media. We talked about Optometry in Australia, similarities to the USA, improving our scope of practice, and how to...
by Leigh Plowman | 1 July 2018 | Interview, Optometry |
How to improve your Capture Rate and increase Optical Sales If you’re looking to improve your Capture Rate and your Optical Sales, this interview is for you! Dr Darryl Glover and Dr Jennifer Lyerly, from Defocus Media, share a ton of useful ideas that you can...
by Leigh Plowman | 8 May 2016 | Instagram, Social Media |
Are you active on Instagram? Would you like to know how to use Instagram to grow your practice? Instagram currently has over 400 million active members. It also has the highest engagement of any social network. This means that the Instagram audience is more likely to...
by Leigh Plowman | 3 April 2016 | Engagement, Optometry, Social Media |
Optometry Social Media Marketing Ready to publish another cool post? Your finger is hovering over the ‘Post’ button. Your image is attention grabbing, serious, fun or just plain awesome. Your team loved your post idea, helping you to take the image or...
by Leigh Plowman | 6 July 2015 | Blogging |
At uni, you may have had a common room. It was an area that you could access your locker, grab a bite in-between lectures, catch up with other students, cram for the next exam or discuss a difficult patient you’d just seen for several hours. Then there were rumours of...