by Leigh Plowman | 8 November 2015 | Social Media, Survey |
Optometry Social Media Marketing Baby Boomers are increasingly using social media. According to iStrategy Labs, there was an 80% surge in the number of users 55 years of age and up, between 2011-2014. We know that Baby Boomers need Optometry. And we need them. In...
by Leigh Plowman | 25 October 2015 | Interview, Optometry, Social Media |
Optometry Social Media Marketing Dan Wilkinson is the Social Media Lead at Sapient Nitro Australia, the agency behind the recent #ChocPlusWhat campaign including the launch of Cadbury Dairy Milk Chocolate with Vegemite, which went viral twice. Dan says that he’s been...
by Leigh Plowman | 11 October 2015 | Optometry, Social Media |
Imagine that you managed Facebook for either OPSM or Specsavers. What would you write about? I love Independent Optometry. However, I know good people at OPSM and Specsavers. As of writing, OPSM Australia has 30,042 Likes compared to Specsavers Australia 44,216 Likes....
by Leigh Plowman | 4 October 2015 | Custom Audiences, Facebook Ads, Social Media |
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by Leigh Plowman | 27 September 2015 | Marketing, Social Media |
Online shopping is growing at an increasing rate. More and more Australians turn to the internet to research and buy products and services. Perhaps your computer is a bit slow, and you’re wondering whether it will hold up fine with Windows 10. Or you’re looking...
by Leigh Plowman | 3 August 2015 | Social Media |
Let’s take a normal day. You may wake up in the morning and look at your email or Facebook. At work, you might pick up your phone and look at Facebook over lunchtime. Then after dinner, you might browse to see what’s new. If one of your friends wanted to share...