by Leigh Plowman | 1 July 2018 | Interview, Optometry |
How to improve your Capture Rate and increase Optical Sales If you’re looking to improve your Capture Rate and your Optical Sales, this interview is for you! Dr Darryl Glover and Dr Jennifer Lyerly, from Defocus Media, share a ton of useful ideas that you can...
by Leigh Plowman | 29 August 2016 | Marketing, Optometry |
Optometry Websites Don’t make these mistakes with your optometry websites. Click on the video above to see the top seven mistakes. … Click here to read...
by Leigh Plowman | 16 May 2016 | Analytics, Instagram, Optometry |
Optometry Practice Marketing Have you heard how others are growing their practice with Instagram? Do you want to be certain that it works for you? When you’re about to post, it’s fun to hit the ‘Share…’ button and see the likes and comments come in? With...
by Leigh Plowman | 1 May 2016 | Facebook Page, Optometry |
Has it been a while since you set up your Practice Facebook Page? Are hidden settings holding you back? After lunch recently, one of my colleagues asked me a question about our Practice Facebook Page. She wanted to know whether a few happy patients could post a review...
by Leigh Plowman | 26 April 2016 | Optometry, Practice Websites |
When I started my current role, my manager spoke to me about updating his website. It was a basic website. But it was only for dirt bike goggle prescription adapters. He wanted to add more sports glasses and add an online checkout with prescription. I rang several...
by Leigh Plowman | 19 April 2016 | Optometry, Social Media |
Optometry Social Media Your practice has been cruising. The appointment book is solid. Then you hear news that a new corporate optometry practice is coming. And their new store is right across the road. Oh. And they’re fully owned by a health fund. AND they happen to...